Free calculator
Website cost calculator
Answer eight quick questions about your redesign or new website to see a realistic freelance price range and timeline. The ranges come from the prices I quote and real websites I've built.
You'll also see which of your answers push the price up or down, what it costs after launch, and how to bring it down.
Want the detail behind these numbers? Read how much a custom website costs or how much a website redesign costs. Building a web app instead? See SaaS and web product pricing.
Website cost by type
These are the ranges the calculator picks from. They're my freelance prices in US dollars, from design to launch.
| Type | Price | Timeline | What you get |
|---|---|---|---|
| Homepage redesignRedesign | $4,000–9,000 | 2–4 weeks | A new homepage that matches what you sell today. The rest of the site stays as it is. |
| New design on your existing pagesRedesign | $7,000–18,000 | 3–6 weeks | New templates for every page, same URLs and content, faster technology underneath. Your rankings carry over. |
| Redesign with several new layoutsRedesign | $14,000–28,000 | 6–16 weeks | New page types (case studies, team, long service pages), a CMS, and a full speed and SEO pass. Same URLs. |
| Marketing websiteNew website | $8,000–22,000 | 4–8 weeks | 5–12 pages built for your business, fast on mobile, set up for Google, with forms that land leads where you can find them. |
| Content-heavy websiteNew website | $15,000–35,000 | 8–14 weeks | Dozens of service, location, or catalog pages, a CMS, and a structure Google can crawl and rank. |
| Ecommerce, booking, or custom CMSNew website | $18,000–45,000 | 10–16 weeks | Checkout, payments, custom booking, or an admin your staff use every day. |
How the website cost calculator works
Your first answers pick the row. A redesign is priced by how much of the site changes. A new website is priced by its size and whether it takes payments or bookings.
The rest decide where in that row you land. Each answer pulls the price toward the lower end, the upper end, or neither. When your answers lean clearly one way, the estimate moves to that end of the range. When they balance out, it sits in the middle. The result names the answers that raised the price and how to bring it down.
What real websites cost
Four websites I've built, with what each one cost and how long it took. Each link is the full case study.
- Vet clinic website with online booking$14,000 · 6 weeks
- 120-page aviation catalog$16,000 · 12 weeks
- Consulting website$23,000 · 16 weeks
- Executive search website$25,000 · 5 weeks
What raises or lowers the cost of a website
Inside each range, the same few things decide whether you land near the bottom or the top.
| Toward the lower end | Toward the upper end |
|---|---|
| Most pages share a few layouts | Most pages need their own design |
| The design is already done | Design starts from scratch |
| No tools to connect beyond a form | Three or more tools to connect and test |
| Content is ready | Content needs writing or sourcing |
| No need for an elaborate editing setup | Your team needs a full editing setup (CMS) |
Website cost with a builder, a freelancer, or an agency
The calculator prices a site built by a freelance developer. The same website costs very different amounts depending on who builds it.
| Who builds it | Up-front cost | Fits when |
|---|---|---|
| You, on a website builderWix, Squarespace, Webflow | A monthly plan and your time | A few pages, a new offer you're testing, and few people finding you on Google yet |
| A freelance developer | Redesigns from $4,000, new websites from $8,000 | The site has to bring in customers from Google, bookings, or enquiries |
| An agency | In the agency quotes clients have shown me, often about twice a freelancer's price | A large site with a hard launch date, brand design, and copywriting that all have to happen at once |
A builder is the right call more often than developers admit. If you're still working out what you sell, spend the money on the business. Custom pays off once the site is how customers find and contact you. More on choosing between the last two in whether to hire a freelance developer or an agency.
What a website costs after launch
Beyond hosting and the domain, the ongoing cost is someone keeping the site fixed, updated, and improving. My support prices: Websites $600–1,500 a month. Busy sites and stores $1,500–3,200. The full breakdown is in how much website maintenance costs.
FAQs
How much does a 5-page business website cost?
A marketing website of about 5–12 pages costs $8,000–22,000 with me and takes 4–8 weeks. Where it lands in that range depends on how many page layouts it needs, whether a design already exists, and what the site connects to. Five pages on one or two layouts sit near the bottom.
How much does a website redesign cost?
From $4,000–9,000 for a homepage redesign to $14,000–28,000 for a redesign with several new layouts. A redesign that keeps your existing pages and content costs much less than a new site, because the structure, URLs, and words are already there. Choose "Redesign my current website" above to see which row fits.
Is this a quote?
No. It shows the price range I'd expect for a project like yours, based on the ranges I quote and real projects I've built. A real price comes after a short call and a written scope, once I've seen your current site and what needs to change.
Why a range instead of one number?
Two sites with the same answers can still differ: the number of pages that move, how much content needs rewriting, and how tools need to connect. The calculator tells you which part of the range your answers point to and why, rather than inventing a precise figure.
Can I use this to check a quote I already have?
Yes. Answer for the site the quote describes, then compare its price with your range. If it sits well outside, ask what it includes that the calculator doesn't price, like brand design or copywriting, or what it leaves out. Or send the quote to me with your website link, and I'll tell you which row it belongs in.
Why are the prices in US dollars?
I work with businesses in the US, UK, Canada, Australia, and elsewhere, and quote in US dollars so everyone sees the same numbers. I can invoice in your currency at the exchange rate on the day of the quote.
Does it work for web apps or online platforms?
No. It covers business websites: marketing sites, content-heavy sites, stores, and booking sites. If customers log in to use it, it's a web product and priced differently. The SaaS and web products service page has those ranges.