DelightLoop

The platform

Turning revenue signals into action.

DelightLoop brings together contacts, campaigns, personalization, outreach, gifting, analytics, and AI so revenue teams can move from identifying an opportunity to creating a relevant customer experience.

The system

Many capabilities. One connected platform.

The individual systems are useful on their own, but their real value comes from how they connect. Contact data can feed campaigns, campaigns can create personalized experiences, outreach can trigger actions, and recipient behavior can lead to physical gifting.

1. 01

   CRM / Contacts

2. 02

   Browser Extension

3. 03

   AI & Agents

4. 04

   Campaign Orchestration

5. 05

   Personalization

6. 06

   Email Outreach

7. 07

   Gifting

8. 08

   Analytics

AI & agents

AI that works inside the product.

A significant part of my work focused on bringing AI and agentic capabilities into real product workflows. That included prompt engineering, AI-generated experiences, campaign assistance, personalization, and connecting AI capabilities with product actions.

1. 01

   User intent

2. 02

   Product context

3. 03

   Agent

4. 04

   Product tools / APIs

5. 05

   Execute action

6. 06

   Result

Campaigns

From a campaign idea to an executable journey.

The campaign system adapts to the campaign type and business goal, then coordinates audience selection, landing pages, outreach, gifts, postcards, payment, and launch.

Personalization

Make the experience relevant to the person.

The personalization layer turns contact information and reusable templates into individualized experiences, while campaign workflows determine when and why those experiences are delivered.

Browser extension

Bring the workflow into the tools people already use.

The browser extension detects supported LinkedIn and Salesforce pages, extracts relevant information, and exposes contextual actions so users can move from prospect discovery to a DelightLoop workflow without manually copying data between systems.

Outreach

The first message is only one step.

Email templates, personalization, scheduling, and follow-ups allow campaigns to continue based on timing and recipient behavior rather than relying on a single static send.

Gifting

Digital engagement can become a physical experience.

Gift selection, recommendations, and address collection connect digital campaign workflows to physical gifting, allowing a recipient's journey to move beyond the screen.

Under the hood

Built as a system of connected services.

The platform uses React, NestJS, MongoDB, Redis, BullMQ, AWS S3, Resend, Stripe, microservices, and AI services to support the different workloads across the product.

The bigger picture

From signal to experience.

The product connects the complete journey: discover a person, understand the context, decide what to do, personalize the experience, reach them, create a physical touchpoint when appropriate, and measure what happened.

1. 01

   Customer / prospect signal

2. 02

   Context & contact data

3. 03

   AI / decision layer

4. 04

   Personalized experience

5. 05

   Outreach

6. 06

   Gift / physical touch

7. 07

   Measure outcome

The result

A revenue-engagement system built around the whole customer journey.

My work helped connect the product's core systems so AI, campaigns, personalization, outreach, CRM data, browser workflows, gifting, and analytics could operate as parts of one platform.

Inside DelightLoop

A look across the platform.

A selection of campaign flows, AI experiences, personalization, contact management, browser-extension interfaces, outreach, gifting, and analytics.

Features

• Campaign orchestration

  A stateful campaign system that adapts to campaign type and business goal, then coordinates audience, landing pages, outreach, gifts, postcards, payment, and launch.

• Personalization engine

  Turns contact datasets and reusable templates into individualized web experiences, including large-scale async generation and personalized media.

• Sales workflow extension

  A Manifest V3 extension that detects LinkedIn and Salesforce pages, extracts person and company data, and exposes contextual DelightLoop actions.

• Contact management

  The contact layer connecting people, lists, campaign membership, personalization data, templates, scheduling, and outreach.

• Landing pages

  Predefined campaign experiences with configurable content, recipient variables, forms, and recipient actions.

• Email outreach

  Template-based outreach with personalization, scheduling, follow-ups, and campaign-level communication through Resend.

• Gifting

  Gift catalog, selection, recommendation, address collection, and campaign-linked fulfillment.

• Campaign analytics

  Campaign and recipient-level visibility across outreach, landing pages, interactions, forms, gifts, and progression.

• AI and agentic systems

  AI sits inside product workflows: prompt-driven experience generation, campaign assistance, contact-aware personalization, and agentic actions against platform tools.

Outcomes

• Campaign orchestration
• Personalization engine
• Browser extension
• Contact management
• Landing-page systems
• Email outreach
• Gifting workflows
• Campaign analytics
• AI-powered experiences
• Agentic workflows
• Prompt engineering
• AI-generated landing experiences
• Third-party integrations
• Microservice architecture
• Asynchronous processing
• Redis and BullMQ workflows
• NestJS backend
• React product interfaces
• Production SaaS development