B2B marketing teams run campaigns that mix emails, landing pages, and physical touches like gifts and postcards, usually across several tools. I built a platform in 14 weeks that runs the whole thing: a setup wizard that adapts to the campaign type, audience selection, landing pages, multi-step outreach that reacts to what each recipient does, gift and postcard fulfillment, and Stripe payment before launch. It has run 100+ campaigns, reached 200K+ recipients, and sent 100K+ gifts and postcards.
At a glance
A modern B2B campaign might send an email, point to a personal landing page, ask for a shipping address, send a gift or postcard, and follow up depending on what the person did. Run across separate tools, nobody knows where each recipient is, and the real cost only shows up after the invoices arrive.
The company wanted one product that takes a campaign from idea to launch and runs every step after that.
An event invite and an account-based marketing play need different steps. The wizard starts with the campaign type and goal, then only asks for what that campaign needs: audience, landing page, outreach, and physical touches.
Pick the campaign type
Event, ABM play, product launch, referral, customer success, and more.
Set the goal
The wizard adapts its next steps to the type and goal.
Choose the audience
From contact lists the team already has.
Set up the experience
Landing page, emails, and optional gift or postcard.
Review and pay
Gifts, shipping, and postcards priced up front, paid via Stripe.
Launch
Every recipient starts their own journey.
A campaign isn't one send. Each recipient has their own state. Someone who opens and clicks moves forward; someone who doesn't gets a follow-up; someone who submits an address moves into fulfillment. Opens, clicks, landing page visits, form submissions, and address submissions all decide what happens next.
All of this runs in background queues, so every recipient can move through a campaign on their own timeline without slowing the app.
When a recipient submits their address on a landing page, it goes straight into the fulfillment workflow for their gift or postcard. The physical side of the campaign follows the digital side automatically, and it all shows up in the same analytics.
Gifts, shipping, and postcards all cost money. The platform adds them into one campaign price, and the campaign can't launch until Stripe payment is complete. Teams know exactly what they're spending before a single email goes out.
100+
campaigns run
200K+
recipients reached
100K+
gifts and postcards sent
14 weeks
to build and launch
Different goals need different steps. Adapting the flow keeps each campaign simple to set up.
Trade-off: More branching logic to build and test.
Every person reacts differently. Tracking each one's state is what makes behaviour-based follow-ups possible.
Trade-off: Far more state to store and process than one-off sends.
Gifts and postage cost real money. Tying launch to a confirmed payment means nothing ships unpaid.
“We used to juggle three tools for gifts, emails, and landing pages. Now we set up the whole campaign in one place, see the cost, pay, and launch.”
Running every step of a multi-channel campaign from one place: who gets what, when, and what happens next based on their behaviour. It replaces manually coordinating emails, landing pages, and follow-ups across separate tools.
Link them through the recipient. Emails lead to a landing page, the landing page collects an address, and that address triggers fulfillment of the gift or postcard. Tracking each recipient's state keeps the digital and physical steps in sync.
Follow-ups that depend on what each person did, instead of one fixed schedule. Someone who clicked gets a different next step than someone who didn't open the first email. It needs per-recipient state and background processing to work at scale.
More work
2024
Vet clinic website that grew bookings from about 20 to 120 a week
2024
Executive search website: enquiries up from 7 to 20 a month
2026
D2C food store: 30K+ monthly visitors and 75% repeat customers
2026
AI chatbot SaaS: 30+ businesses and 100K+ messages handled a day