The product
Farm rental as a working system.
The platform turns organic farming into something a customer can actually use. Rent a plot sized to what they want grown, choose the crop and inputs, watch the field on a live camera, and get the harvest delivered.
The challenge
Get a crop grown without being on the farm.
The hard part was not a brochure site. Every request had to become a real plot, with the right farmer, the right crop, a camera on the field, payment, and a delivery at the end of the season.
The order
From a harvest goal to the door.
The customer journey is connected: share the need, get a plot plan and a price, pay, assign a farmer, sow, watch the crop, harvest, deliver.
Share the need
Crop, quantity, and delivery location.
Plan & quote
Plot size, farmer match, and price.
Book & pay
One harvest or a subscription through Stripe.
Grow & watch
Sowing, private live camera, crop tracking.
Harvest & deliver
Packed produce, invoice, records in the platform.
Plot sizing
Customers think in kilograms, not acres.
I built a sizing engine that turns a target harvest — 20 kg of rice, for example — into plot area, a plan preview, and a quote. The first conversation starts with what they want, not farm measurements.
Live monitoring
A private camera on every plot.
Each rented plot gets a third-party camera and a private link in the customer dashboard. Watching the crop is part of the product, not a promise on the homepage.
Operations
Assign the farmer, then keep the crop on camera.
Requests move from the customer through admin to a local farmer with the right crop experience. The farmer recommends seeds and inputs, the customer confirms, and the platform tracks the crop through harvest and delivery.
Customer
Books a plot and tracks the crop.
Platform
Plot sizing, assignments, payments, camera links, delivery.
Admin
Reviews the request and assigns a farmer.
Local farmer
Plot, camera, crop care, harvest.
Live camera
Private 24/7 stream in the customer dashboard.
Checkout
One harvest or a subscription.
Stripe is in the booking flow for a single harvest or an ongoing subscription. Invoicing for India and international deliveries lives in the same system.
The result
Plots live, cameras on, deliveries out.
The platform is in production with 30+ live plots, 200+ customers, 70+ acres under management, and 1,000+ deliveries — across India and international markets.
Features
Plot rental by need
Customers start with a harvest goal — 20 kg of rice for home, for example — and the platform sizes the plot to match.
Crop, seed, and input selection
The assigned farmer recommends seed and input options suited to the plot and season. The customer confirms before sowing.
24/7 live camera
Each rented plot gets a private live camera link through a third-party camera. Customers watch their crop from the dashboard.
Plot sizing engine
A calculator turns a target harvest quantity into plot size and plan preview, so the quote is clear before anyone pays.
Farmer assignment
Requests go through admin to a local farmer with the right crop experience. Short shelf-life produce is routed to the nearest suitable area.
Customer dashboard
Camera access, crop progress, orders, deliveries, and account history in one place.
One-time and subscription payments
Stripe covers a single harvest or an ongoing subscription for repeat produce delivery. Invoicing is in the same system.
Harvest and delivery
After harvest, produce is packed and delivered across India. International delivery and invoicing are handled in-product.
Admin operations
Administrators manage customers, farmers, plot assignments, crop stages, orders, payments, deliveries, and invoicing.
Consultation into booking
The public site has a contact form and WhatsApp. Each lead goes through a call before plot assignment and payment.
Outcomes
- Public site and consultation flow
- Customer dashboard with live camera access
- Admin and farmer operations
- Plot sizing from a harvest quantity
- Farmer assignment by crop and region
- Stripe one-time and subscription payments
- Harvest, delivery, and invoicing
- India and international fulfillment
- 30+ live plots, 200+ customers, 70+ acres, 1,000+ deliveries
Results